Mercer Amsterdam was founded by Pim Dresen. A sneaker addiction that started at the age of 10, when he bought my first pair in Mercer Street in Soho, New York. After this the hoarding he continued gradually until he moved to Amsterdam, where his sneaker addiction really took off. After a while he started developing his own ideas about sneakers. He did not like anyone having the same sneakers he did and didn't like the fit on some sneakers, so he started drawing my own sneaker whilst working in an investment bank at the same time.